A backup camera cleaner that raised $427K from a $5K goal

Lens Lizard is a remote-controlled backup camera cleaner that clears snow, salt, and grime with one press. The Kickstarter campaign raised $427K from 3,473 backers against a $5K goal, earning Kickstarter's Project We Love badge.

Challenge

• First-time creator launching a novel hardware product with no existing audience
• Needed to explain a new product category that didn't exist yet
• Had to convert the everyday frustration of dirty backup cameras into purchase intent

What We Did

• Full Kickstarter campaign strategy from pre-launch through fulfilment planning
• Video-first creative strategy showcasing the problem and solution in real winter conditions
• Targeted paid media to automotive, tech, and outdoor enthusiast audiences
• PR outreach that secured coverage and contributed to the Project We Love badge

Results

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