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Lens Lizard

Kickstarter

Making a backup-camera cleaner easy to understand

Lens Lizard crowdfunding campaign

$427K

Raised

3,473

Backers

8,541%

Funded

Lens Lizard turns a familiar frustration, a dirty rear camera, into a simple product demonstration. Blazon ran the launch from first teaser to the live campaign.

Make the problem visible

A backup camera is only useful if you can see through it. The creative put the problem and the fix side by side, so one look was enough to understand the product.

One product story across the launch

Every touchpoint followed the same idea: show the problem, demonstrate the fix, invite people in. That consistency carried the campaign from countdown to launch day.

What We Did

  • Launch strategy and creative
  • Pre-launch and campaign pages
  • Paid media
  • Email

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