Fashion & Lifestyle Launch Agency For Brands Built to Scale
Apparel, accessories, footwear, lifestyle brands. We launch and scale on Shopify with paid media, email, and influencer partnerships that move product. 500+ launches, $250M+ in client sales.
Trusted by the world's best partners
Fashion & Lifestyle
How we launch fashion and lifestyle brands.
Fashion is a category where distinctiveness is the moat. The brands that scale are the ones that look, feel, and sound different from the thousand other brands launching the same week in the same category.
Blazon's fashion launches start with brand work, not media work. Visual identity, photography direction, tone of voice, creative system. The foundation that makes every subsequent channel feel coherent and distinct.
Our Approach
Fashion launches die in a sea of sameness.
The Problem
Most fashion launches blur into category average. Packaging looks similar. Photography looks similar. Ad creative uses the same models, the same light, the same tone. Buyers do not buy products that look like five other products.
Our Solution
We build brand distinctiveness into every channel from day one. Shopify designed around the brand language. Paid creative that does not look like the rest of the category. Email flows that read like the brand is writing, not a template.
The Outcome
Fashion brands that convert, retain, and build long-term loyalty. Rens, Evelyn & Bobbie, Commonwealth Fashion Council and more. Distinctiveness sustained across every touchpoint keeps CAC down and LTV up.
What's Included
Full-stack launch capability
Brand & Identity
Visual identity, photography direction, tone of voice, creative system.
Shopify Development
Fashion-specific Shopify stores, lookbook integration, size guides, multi-variant products.
Paid Advertising
Meta and TikTok primary, Google for intent. Category-specific creative testing.
Email & SMS Marketing
Klaviyo flows, seasonal broadcasts, VIP segmentation, post-purchase.
Content & Photography
Editorial photography, lookbook shoots, social content, UGC strategy.
Influencer Partnerships
Creator briefs, campaign management, affiliate structures, seeding programmes.
Crowdfunding (Fashion Tech)
For fashion tech and sustainable fashion, Kickstarter launches.
International Expansion
Multi-currency Shopify, regional influencer partnerships, localised email.
Retention & Loyalty
Subscription programmes, loyalty schemes, win-back flows, VIP programmes.
Categories We Serve
Deep expertise across apparel, accessories and lifestyle sub-categories.
Work
Fashion brands that scaled.
Intimates reimagined: category-defining DTC launch.
We helped Evelyn & Bobbie launch a category-defining intimates brand with distinctive identity, Shopify DTC, paid and email running as one system. Creative that did not look like the rest of the category.
View case study
Our Approach
Build Launch Grow
How we take fashion brands from brand identity to compounding DTC.
Build
Brand identity, photography direction, Shopify build around brand language, creative system, email foundations.
Launch
Paid media across Meta and TikTok, influencer seeding and partnerships, PR moments, email and SMS flows live.
Grow
Paid scaling, retention activation, subscription and loyalty, international expansion and seasonal drops.
Our Process
Four Phases From Brand To Global Scale
A fashion launch playbook refined across 500+ product launches.
Foundation
Brand identity, photography, Shopify, email setup. 4-6 weeks.
Launch
Paid live, email flows, influencer seeding, PR moments. 30-60 days.
Scale
Budget scaling, retention, international rollout, seasonal drops. Months 3-12.
Compound
Subscription, loyalty, VIP, new collections. Year 2+.
What our clients say
Fashion launches we scaled.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Founded in London, 2014
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU's €95.5 billion research and innovation program). A decade of launching fashion and lifestyle brands that refuse to stay small.
Meet the team →Ready to launch?
Launching fashion? Let's build distinction.
From $15,000. Full launches typically $25,000–$150,000.
Start a ConversationGet in Touch
Start a conversation
Launching a fashion or lifestyle brand? Tell us what you're building. From $15,000. Full launches typically $25,000–$150,000.
FAQ
Frequently Asked Questions
What fashion categories do you work in?
Apparel, accessories, footwear, jewellery, eyewear, handbags, watches, lifestyle goods. Sustainable fashion, fashion tech and luxury accessories.
Does crowdfunding work for fashion?
Works for specific sub-categories. Fashion tech (performance wear, smart watches, sustainability innovations), limited-run collaborations, heritage revivals. Not typically a fit for standard apparel which sells better through direct DTC launches.
Do you handle photography and content production?
Yes. Editorial photography, lookbook shoots, campaign production. We coordinate photographers, stylists, models and locations, or we work with the client's preferred production team.
International expansion strategy?
Multi-currency Shopify configured at launch. Regional email lists from first launch. Influencer partnerships in each target market within 6 months. Paid media localised by market.
Are you a sustainable fashion specialist?
Yes. We understand the specific messaging requirements (certification claims, supply chain transparency, lifecycle messaging) and avoid greenwashing language that triggers regulatory and customer scrutiny.
What ROAS should we expect for fashion?
Varies significantly by AOV and category. $50 AOV fashion: 3-5x ROAS at scale. $200+ AOV luxury accessories: lower ROAS but higher LTV. We benchmark specifically against comparable brands.
What's the typical engagement length and cost?
From $15,000. Full launches typically $25,000 to $150,000. Ongoing retainers run $8,000 to $20,000 per month. Talk to us about your fashion launch.