Fashion & Lifestyle Launch Agency For Brands Built to Scale
Apparel, accessories, footwear, lifestyle brands. We launch and scale on Shopify with paid media, email, and influencer partnerships that move product. 500+ launches, $250M+ in client sales.
Trusted by the world's best partners
$250M+
In client sales generated
500+
Brands launched
$120M+
Raised for clients
300+
Campaigns delivered
Fashion & Lifestyle
How we launch fashion and lifestyle brands.
Fashion is a category where distinctiveness is the moat. The brands that scale are the ones that look, feel, and sound different from the thousand other brands launching the same week in the same category.
Blazon's fashion launches start with brand work, not media work. Visual identity, photography direction, tone of voice, creative system. The foundation that makes every subsequent channel feel coherent and distinct.
Our Approach
Fashion launches die in a sea of sameness.
01
The Problem
Most fashion launches blur into category average. Packaging looks similar. Photography looks similar. Ad creative uses the same models, the same light, the same tone. Buyers do not buy products that look like five other products.
02
Our Solution
We build brand distinctiveness into every channel from day one. Shopify designed around the brand language. Paid creative that does not look like the rest of the category. Email flows that read like the brand is writing, not a template.
03
The Outcome
Fashion brands that convert, retain, and build long-term loyalty. Rens, Evelyn & Bobbie, Commonwealth Fashion Council and more. Distinctiveness sustained across every touchpoint keeps CAC down and LTV up.
What's Included
Full-service launch capability
01
Brand & Identity
Visual identity, photography direction, tone of voice, creative system.
02
Shopify Development
Fashion-specific Shopify stores, lookbook integration, size guides, multi-variant products.
03
Paid Advertising
Meta and TikTok primary, Google for intent. Category-specific creative testing.
04
Email & SMS Marketing
Klaviyo flows, seasonal broadcasts, VIP segmentation, post-purchase.
05
Content & Photography
Editorial photography, lookbook shoots, social content, UGC strategy.
06
Influencer Partnerships
Creator briefs, campaign management, affiliate structures, seeding programmes.
07
Crowdfunding (Fashion Tech)
For fashion tech and sustainable fashion, Kickstarter launches.
08
International Expansion
Multi-currency Shopify, regional influencer partnerships, localised email.
09
Retention & Loyalty
Subscription programmes, loyalty schemes, win-back flows, VIP programmes.
Categories We Serve
Deep expertise across apparel, accessories and lifestyle sub-categories.
Apparel
Footwear
Accessories
Jewellery
Eyewear
Watches
Sustainable Fashion
Fashion Tech
Work
Fashion brands that scaled.
View all work
Our Approach
BuildLaunchGrow
How we take fashion brands from brand identity to compounding DTC.
01
Build
Brand identity, photography direction, Shopify build around brand language, creative system, email foundations.
02
Launch
Paid media across Meta and TikTok, influencer seeding and partnerships, PR moments, email and SMS flows live.
03
Grow
Paid scaling, retention activation, subscription and loyalty, international expansion and seasonal drops.
Our Process
Four Phases From Brand To Global Scale
A fashion launch playbook refined across 500+ product launches.
01
Foundation
Brand identity, photography, Shopify, email setup. 4-6 weeks.
02
Launch
Paid live, email flows, influencer seeding, PR moments. 30-60 days.
03
Scale
Budget scaling, retention, international rollout, seasonal drops. Months 3-12.
04
Compound
Subscription, loyalty, VIP, new collections. Year 2+.
What our clients say
Fashion launches we scaled.
“Blazon's forward-thinking approach was instrumental in the successful launch of our innovation campaign. Their expertise, dedication and innovative approach have propelled our strategic outlook.”
Marcus Lado
Absolut/Pernod Ricard
“Blazon did a stellar job, guiding us through a crucial stage of our growth and positioning us for our eventual acquisition. They have consistently exceeded our expectations.”
Emmanuelle Musini
Stanley Black & Decker
“Working with Blazon was transformative. Their innovative approach and diligent execution gave us the exposure we needed to succeed with our launch and drive sustained growth.”
Luca Placi
Tera Motors
Industry we serve
Deep expertise acrosshigh-growth sectors
Eight sectors where a launch makes or breaks the company. We work across all of them.
SaaS
FinTech
Ai + Robotics
Gaming
DTC & E-Commerce
Health + Wellness
Hardware
Consumer Tech
Founded in London, 2016
Michael Raven
Built by Michael Raven. Two startup exits. Horizon Europe advisor (the EU’s €95.5 billion research and innovation program). A decade of launching products for brands that refuse to stay small.
Meet the teamReady to launch?
Launching fashion? Let's build distinction.
From $15,000. Full launches typically $25,000–$150,000.
Start a ConversationInsights
Fashion and lifestyle insights
Let’s Work
New project, new product, new market. Whatever you’re planning, we’d like to hear about it.
FAQ